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Année académique : 2020-2021 |
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| Intitulé U.E. : Marketing and services | Code U.E. : L203A | ||||||||||
| Pondération : 40 pts | Cycle : 1 | Obligatoire : oui | Bloc : Bloc 2 | Langue d'enseignement : English | |||||||
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Activités d'apprentissage composant l'UE :
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Coordonnées du responsable de l'UE : Toussirot Muriel (Muriel.TOUSSIROT@hel.be) |
Coordonnées des intervenants de l'UE : Toussirot Muriel (Muriel.TOUSSIROT@hel.be), |
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Prérequis : |
Corequis : |
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| Compétences visées |
Analyser les données utiles à la réalisation de sa mission en adoptant une démarche systémique.- Rechercher, sélectionner, vérifier, comparer, synthétiser, hiérarchiser les informations.S’insérer dans son milieu professionnel et s’adapter à son évolution.- Collaborer à la résolution de problèmes complexes avec méthode, rigueur, proactivité et créativité.- Développer une approche responsable, critique et réflexive des pratiques professionnelles. - Travailler, tant en autonomie qu'en équipe dans le respect de la culture de l'entreprise et de son environnement multiculturel. S’organiser : structurer, planifier, coordonner, gérer de manière rigoureuse les actions et tâches liées à sa mission.- Assister le manager. |
| Description du contenu des activités d'apprentissage (AA) : |
1 : Marketing and services
Main Objectives : In this course, students will be familiarized with the marketing approach. A focus on understanding the foundations of services marketing and the customer demand. Specific Objectives : The student will be able to focus on the customer expectations and perceptions to provide companies with an answer in marketing strategies. Moreover, the students will be able to understand and use specific service marketing concepts as the Gap Model.
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| Description des méthodes d'enseignement : |
1 : Marketing and servicesThe teaching will be of the hybrid type (mix of face-to-face and distance learning) or full distance education depending on health needs. Hybrid teaching will tend towards "crew" type learning that promotes interpersonal interactions in order to bring the learner out of his isolation. The objective of this course covers theoretical and practical aspects but it is also there to support the development of independent learning online. Students will be encouraged to share with each other in order to promote peer learning. The course will use tools such as Padlet, Noodle, Youtube, Wooclap, PPT presentations, Word documents etc… but also book references. In some courses, a Portfolio produced by the teacher is available at the school library. The mode of communication will be TEAMS, Skype for Business and email. A summary table of class sessions, appointments, tasks ... will be fed regularly on TEAMS with the description of the tasks to be carried out and the outputs expected from the students with the description of the materials, deadlines and methods of sending.
This course is based on an active and inductive method even if few sessions are "ex-cathedra". Theory is illustrated by cases, headline examples. Pratice is enhanced by exercices, discussion questions...
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| Modalités et critères d'évaluation : |
1 : Marketing and servicesThis course emphasizes active / inductive methods, content construction is also done from learning activities carried out in classes. Participation in courses (even online) therefore determines success. The assessment will focus on a production / work integrating the course material: theory, exercises, various documents distributed or viewed ... The evaluation methods remain the same in all health situations, only the "means" used change if necessary (face-to-face or remotely) |
| Pondération A.A. : |
1 : Marketing and servicesWritten output 100% of the evaluation (40 points) Identical for each session: Work = 100% of the grade |
| Dispositions spéciales COVID-19 : |
1 : Marketing and services |
| Dispositions spéciales COVID-19 (session août/septembre 2020) : |
1 : Marketing and services |
| Sources, références et supports éventuels : |
1 : Marketing and services
Documents on TEAMS. Wilson A. (2008) Services Marketing. Mc Graw Hill. Lambin J.J. de Moerloose C. (2016). Marketing stratégique et opérationnel. La démarche marketing dans l'économie numérique. Dunod. |
| Pondération U.E. : |
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Written output 100% of the evaluation (40 points) Identical for each session: Work = 100% of the grade |