The objective of the course is to understand the general context of a commercial transaction including marketing aspect, branding, distribution features and all steps of a commercial transaction, from the call for tender to the payment. News and business case studies will be added according to the situation.
At the end of the course, the student will be able:
- to identify and explain the domestic trade context, to understand the usefulness of the commercial tools and supports and to compare them in order to use the appropriate methods.
- to master and use adequately the specific concepts linked to domestic trade.